Measuring Success
This is the department’s initiative to evaluate, measure and provide ongoing performance reports for key marketing plans.
1. Quarterly Marketing Report
- Marketing Report 3rd - 4th Quarter 2012-2013
- Marketing Report 4th Quarter 2011-2012
- Marketing Report 3rd Quarter 2011
2. Report Cards
This is a comprehensive review of the performance of the department’s marketing, product development and research programs, campaigns and initiatives based on the annual Tourism Yukon Marketing Plan.
- 2007-2008 Tourism Yukon Report Card
- 2008-2009 Tourism Yukon Report Card
- 2009-2010 Tourism Yukon Report Card
- 2010-2011 Tourism Yukon Report Card
3. Quarterly Industry Website Analytics Report