New campaigns in the UK, Germany and France mine Signature Experiences Collection® and social media to convert consumer attention.

Pay attention, Europe: you’re in for a Canadian treat. The Canadian Tourism Commission (CTC) is rolling out its spring/summer campaigns in three of its core markets, including a panoply of top Canada trips from the Signature Experiences Collection^®and a fun geo-location Facebook contest. The campaigns are just underway in Germany and the UK, with France due to untie the ribbon on March 19. Read full article.