Opportunities for Industry - Consumer Shows 2012
Are you thinking about or planning to attend any consumer shows in 2012? If so, why not partner with members of industry and/or Tourism Yukon to build a more noticeable Yukon presence and extend the reach of your marketing!
Whether it’s sharing a booth, or simply setting up your display in the same area as another Yukoner, working together builds a strong presence and can increase the impact of your individual marketing efforts.
To learn more about each show, please check out the Marketing Calendar. In 2012, Yukon will have representation at the following North American Consumer Shows:
Travel Adventure Show Los Angeles January 14-15, 2012
Yukon Wild and Boreale Explorers
Quartzsite RV Show , Quartzsite, AZ January 21 – 29, 2012
Partners: Tourism Yukon, Alaska Travel Industry Association
The Outdoor Adventure Show Toronto February 24-25, 2012
Partners: Yukon Wild, Air North, Yukon’s Airline, Tourism Yukon
The Outside Adventure & Travel Vancouver March 3-4, 2012
Partners: Air North, Yukon’s Airline, Klondike Visitors Association, Tourism Yukon, Gold Rush/High Country with Parks Canada and Yukon Wild across the aisle from us.
Edmonton Home & Garden Show March 22-25, 2012
Partners: Air North, Yukon’s Airline, Tourism Yukon, Gold Rush/ High Country
The Outdoor Adventure Show Calgary March 24-25, 2012
Partners: Air North, Gold Rush/High Country
Contact: Adam Gerle 1-867-333-9886
What are the benefits of partnering?
Partnering with fellow members of industry and/or Tourism Yukon can build a great presence at any consumer show. Last year, Tourism Yukon partnered with industry to attend a number of consumer shows, including the Edmonton Home and Garden Show. There, Tourism Yukon partnered with 3 industry members to afford a 20ft x 20ft booth – a very noticeable presence at the show which saw over 50,000 consumers! Each partner at the Edmonton Home and Garden Show also contributed to a “Discover the Yukon” prize package, that consumers could enter to win by filling out a ballot (which included contacts’ information and email addresses). Entrants who provided a mailing address on their ballot received a complimentary Yukon Vacation Planner from Tourism Yukon. Following the show, each partner received a list of the contest entries and consumers’ contact information.
Need funding assistance to attend consumer shows?
If you feel some of these shows fit your market and would like information on funding available to attend, please visit http://www.tc.gov.yk.ca/tcmf.html to learn about the Tourism Co-operative Marketing Fund (TCMF).
I’m attending consumer shows not included on the list above. How can I partner with industry to attend those shows?
If you plan to attend consumer shows not listed above, and would like to partner with fellow Yukon attendees, please contact TIA Yukon at firstname.lastname@example.org - we can help spread the word and connect you with potential partners!