This year’s Tourism Plan, in conjunction with its companion piece the 2013–2016 Tourism Marketing Strategy and the 2013–2016 Product Development Strategy, sets out our marketing, industry services and visitor services objectives and tactics to grow tourism revenues in the territory, confirming tourism as a strategic industry and leading economic generator for Yukon.
The Tourism Marketing Strategy outlines a roadmap for Tourism Yukon and our industry partners for the next three years. The Strategy articulates priorities for Tourism Yukon that will enable us to fulfill the Department of Tourism and Culture’s goal to facilitate sustainable economic growth for Yukon’s tourism sector.
This is a one-year-plan that sets out our marketing, product development and research objectives and strageties to grow tourism revenues in the territory, confirming tourism as a leading economic generator for Yukon.
This Strategy culminates the knowledge from forecasted growth, greater confidence in business revenues and investment, priorities of the Branch and Marketing Unit, changes in marketing approaches and the need for business development information and supports for entrepreneurs and communities to respond.