Yukon Familiarization Tours

Familiarization (Fam) Tours

Yukon Tourism & Culture and its industry partners host familiarization tours for the travel trade (i.e. Canada Specialist agents and reservation staff, tour wholesalers, tour operators) to showcase the Yukon on a year-round basis. If you are interested in participating in a custom familiarization tour, or joining a familiarization tour of the Yukon, please specify your interest including seasonal and product interest and contact us.

Your application will be considered based on our current strategic marketing direction and other marketing influences and qualifying factors.

Showcasing Product for Familiarization Tours

Each year Tourism Yukon invites a number of overseas buyers (travel agents and tour operators) to showcase the Yukon to their potential clients. These familiarization tours can be arranged around events such as Rendez-vous Canada and tied in within a particular theme/campaign or on an ad hoc basis.

If you are interested in offering your product, either on a complimentary or on a discounted rate basis, for the fam tour program, please contact us. Let us know whether you are only interested in hosting specific markets or would be willing to offer your product to any potential trade trade clients we may bring to your region.